The solution to ad blockers is simple, Univision Communications’ Kevin Conroy writes: Make better advertisements. If users are having a better experience with advertisements, Conroy says less people will feel the need to use ad blockers. Conroy says: “We need to reframe the discussion so that we focus on creating advertising experiences that people actually enjoy — those that are relevant, in context and ultimately enhance the overall experience.”
The post Why we should focus more on crafting better advertisements than stopping the rise of ad blockers appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Sg3Keq
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