Balancing digital commerce with editorial operations can be tricky, Lucia Moses writes, as “slapping commerce links on articles can lead to the impression that the editorial side is for sale.” But some publishers, including The New York Times and Slate, are selling products that are in line with their journalism. Big sellers for NYT include birthday books that contain copies of the newspaper’s front page from each birthday of the recipient’s life and a personalized wooden pie box, which Joseph Adelantar says represents readers’ desire for curated items reflecting a lifestyle: “The readers did not want us to sell things like apparel or perfume but were open to memorability and tableware.”
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