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You might have heard: Advance Publications predicted in January that its digital ad growth would outpace print declines in 2015
But did you know: Advance’s digital ad growth may not surpass print losses in all of its markets (Poynter)
By turning its focus to digital five years ago, Advance Publications prepared for a steep decline in print advertising, but recent print losses have still hurt. After claims six months ago that Advance’s digital ad gains would surpass its print declines in 2015, Advance Local president Randy Siegel said in a letter to employees that print declines have been “steeper than we budgeted for.” Siegel says some of Advance’s 25 markets will see digital ad growth that surpasses print losses, but “I can’t guarantee that we will get it done in all of them.”
+ Noted: Nick Denton tells Gawker staff, “the yelling is over” and calls for more civility in the future (Mediaite) and Gawker will be 10 to 15 percent nicer when it relaunches today (Capital New York); Poynter will launch a fact-checking website highlighting best practices and impact as well as create a group of international fact-checkers based at Poynter with a $225,000 grant from Omidyar Network and $75,000 from the National Endowment for Democracy (PR Newswire); Former New York Times reporter questions the accuracy of its nail salon exposé (New York Review of Books)
API UPDATE
How social sharing varies by news topic and social platform
What causes some stories to catch fire on social media while others fall flat? According to new academic research, the topic of news and the social media platform play important roles in how news content is shared. Marco Toledo Bastos, author of the research and a post-doctoral researcher at the University of California at Davis, found that the topics that spark attention on Facebook differ from those that catch people’s attention on Twitter. Natalie Jomini Stroud breaks down the findings as part of our regular Research Review series.
How Bloomberg sells advertisements based on its social media traffic (Digiday)
Bloomberg’s social media-referred traffic has grown by 90 percent in the last year, and it’s now letting advertisers buy ads to specifically serve those visitors from social media. Using a tool called Social Connect 2.0, visitors referred from social channels are served particular ads. Bloomberg Media’s chief revenue and client partnerships officer Paul Caine says the goal is to better represent the nuances in marketing: “Social Connect 2.0 is based on the understanding that each social platform has a unique type of consumer who is seeking content but often for different reasons.”
+ Resources and tips for covering people with disabilities, including the importance of people-first language and common stereotypes to avoid (Poynter)
After Financial Times sale, Pearson is in talks to sell its stake in The Economist (Politico)
Pearson is looking to sell its 50 percent stake in The Economist, just a few days after selling Financial Times to Nikkei. Pearson could receive as much as 500 million pounds, or $776 million, for its stake in The Economist. Because of The Economist’s multi-tiered share structure with several family shareholders, existing shareholders may be able to buy out Pearson’s stake in the magazine.
+ What Nikkei can do to make the Financial Times worth its asking price: Increase its digital subscription numbers by increasing its global coverage (TheMediaBriefing)
To ward off threats from rivals such as Facebook video, YouTube offers its ‘stars’ more money and more opportunities for growth (Wall Street Journal)
Host of popular YouTube shows Hank Green says, “Everyone is interested in other platforms to diversify or to develop new audiences.” But to minimize the threat of rival video platforms such as Facebook, YouTube is having to treat its “stars” as such. YouTube has created a division that focuses on its “top creators,” which addresses their complaints, helps them craft new material, and offers help generating more revenue. YouTube chief Susan Wojcicki says: “I want to be running a platform that they can stay on, that they can grow up on and extend their work even further.”
Could digital town halls be a tool for journalists to reach politicians? (Columbia Journalism Review)
Hillary Clinton answered some questions from journalists in a Facebook Q&A last weekend, but Jack Murtha says the goal of the digital town hall was to “charm current and would-be supporters.” When politicians restrict journalists’ normal methods of access, digital town halls could represent an opportunity to get questions answered. But Murtha writes that these digital town halls more closely represent press releases than anything else: “Journalists can’t avoid these brief, manufactured online interactions, but they also shouldn’t settle for them. There’s no replacement for regular press access.”
How some publishers are using retail to diversify their revenue (Digiday)
Balancing digital commerce with editorial operations can be tricky, Lucia Moses writes, as “slapping commerce links on articles can lead to the impression that the editorial side is for sale.” But some publishers, including The New York Times and Slate, are selling products that are in line with their journalism. Big sellers for NYT include birthday books that contain copies of the newspaper’s front page from each birthday of the recipient’s life and a personalized wooden pie box, which Joseph Adelantar says represents readers’ desire for curated items reflecting a lifestyle: “The readers did not want us to sell things like apparel or perfume but were open to memorability and tableware.”
The post Need to Know: July 27, 2015 appeared first on American Press Institute.
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