Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Mid-sized publishers are challenged to compete against publishers with massive audiences, both in terms of advertising partnerships and readership
But did you know: Newspaper newsroom jobs dropped by 10.4 percent in 2014, the first double-digit decline since the Great Recession (Nieman Lab)
According to the American Society of News Editors’ annual census, newsrooms lost 3,800 jobs between 2013 and 2014. The drop of 10.4 percent is the first double-digit decline since the Great Recession seven years ago, Ken Doctor says. ASNE’s data shows there are 32,900 full-time journalists working at 1,400 U.S. daily newspapers. Doctor writes: “(The) data also tells us that the trend of the last decade — that it’s best to be either very big or very small — is picking up still more momentum.”
+ “The Midsize Newspaper Is Toast”: Justin Fox writes that while we’ve seen smaller newspapers leaving markets where there’s a dominant paper, the end may be near for the dominant newspapers as well (Bloomberg View)
+ Noted: NYT executive editor Dean Baquet and metro editors respond to criticisms of its nail salon story in the New York Review of Books, saying positive points in the industry could have been highlighted but they are “disappointed” NYRB chose to publish “industry advocacy, not unbiased journalism” (New York Times); Some digital publishers are choosing not to use ad tech, as some say it leads to a lower quality Web experience and causes more users to install ad blockers (Wall Street Journal)
What happens after a publisher shuts down its comments section? (Medium)
Publishers including The Daily Dot and The Verge have recently shut down their comment sections for reasons including the difficulty of keeping comments civil and a lack of resources for moderating comment sections. Federica Cherubini says that while these publishers drop their comment sections, they’re still acknowledging the value of the conversation, which could possibly be better served elsewhere. But Cherubini questions whether the conversation is indeed moving and publishers’ roles in those conversations: “To truly engage with readers and play an active part in the community is a challenge for news organisations and undoubtedly adds an additional layer of responsibility to their job, but it’s a role they should not be abdicating.”
+ NPR releases open-source social media tools for newsrooms, which will help “create those fashionable social graphics for your news organization” (Journalism.co.uk)
Why a London hyperlocal news site attributes its growth to analytics (PressGazette)
London is considered to be one of the most poorly covered parts of the U.K. in terms of local news, but London24 is building an online-only publication for the city. Launched in 2012, the site generates revenue from a combination of display advertising, native advertising and promotions. Editor Kate Nelson says London24’s growth can be attributed to their close eye on analytics and what kinds of coverage their audience is looking for: “We’re open-minded, but we also monitor our experiments quite carefully. I think a huge part of why we’ve grown is because we’ve listened to our audience, and we really pay close attention to analytics.”
How push notifications help remind readers to look at your app (eMarketer)
New research by mobile marketing firm Localytics shows the importance of push notifications in reminding users to use your app. Retention rates among push notification recipients are more than double that of non-recipients, according Localytics’ research. Localytics found that 61 percent of new app users receiving push notifications launched the app within one month of downloading it, as compared to 28 percent of new app users who did not receive push notifications.
+ How publishers can do push notifications better: Rather than blasting news, consider frequency, timing and personalization of push notifications and sending notifications selectively can increase user engagement with them
Why we should focus more on crafting better advertisements than stopping the rise of ad blockers (Advertising Age)
The solution to ad blockers is simple, Univision Communications’ Kevin Conroy writes: Make better advertisements. If users are having a better experience with advertisements, Conroy says less people will feel the need to use ad blockers. Conroy says: “We need to reframe the discussion so that we focus on creating advertising experiences that people actually enjoy — those that are relevant, in context and ultimately enhance the overall experience.”
Why some publishers are hiring Snapchat specialists (Digiday)
Lucia Moses writes Snapchat’s benefits to publishers still remain unproven, but that hasn’t stopped publishers from hiring Snapchat specialists to devise content strategies for the platform. While hiring specialists is a big investment, Moses writes that it is likely a necessary investment because existing content cannot be easily transferred to Snapchat. CNN’s head of social news Samantha Barry says: “Snapchat is a really, really bespoke platform for us. It’s not cut-and-paste. It’s more of a magazine edition.”
+ The Onion is creating a parody of Vice TV called Edge TV, which will also launch on Aug. 3 (Guardian). You can follow Edge on Twitter at @EDGEtv, where it promises to “throw acid in the face of ignorance.”
The post Need to Know: July 29, 2015 appeared first on American Press Institute.
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