Many news organizations use article tagging for search keywords and topics within a story, but Abigail Edge writes that there are better ways to use article tagging. At Canada’s Globe and Mail, article tags are used to indicate whether a story is behind a paywall or not, as well as for tagging sponsored content. The tags are only visible on the site’s back-end, but editorial head of digital Kevin Siu says it helps determine what stories users are reading in a particular category. Siu says: “For example, we could look at the most popular [stories behind the paywall] over a given period. That would tell us whether our subscribers are reading the stories we’re publishing exclusively for them.”
The post How The Globe and Mail uses article tagging to track its paid content appeared first on American Press Institute.
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