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You might have heard: Commenting platform Livefyre, which is used by publishers including The Wall Street Journal and Condé Nast, launched sponsored comments
But did you know: Advertising in the comment section comes with significant risks for brands (Digiday)
Comment sections are the latest area of publishers’ websites to go up for sale to advertisers, but advertisers say there’s reason to be skeptical whether comment advertisements will take off. Steve DeAngelis, vice president of client solutions at M&C Saatchi Mobile, says the potential risk of an advertisement appearing next to offensive comments isn’t worth it for most advertisers. Advertising agency Digitas’ vice president of paid social and strategy Jeanne Bright says she doesn’t see much of an upside for clients: “I think it would take a certain type of brand to want to run on this ad type — one that is willing to be exposed to and manage potential risk.”
+ Noted: After dropping “timeline views” as its engagement metric, Twitter faced inquires from the Security and Exchange Commission about “alternative metrics” to “explain trends in user engagement and advertising services” (Wall Street Journal); Podcasters look to automate the advertising process with programmatic ads while maintaining the connection of host-read ads (Nieman Lab); Flipboard is offering a silent video ad that will play fullscreen with sound if a user initiates (Digiday); Elle magazine will use beacon technology to serve readers style content from its September issue when they walk into partnering stores (The Drum)
API UPDATE
Global Guides: 10 Good Questions with WorldFixer’s Mike Garrod
Pursuing a story in a foreign area can be complicated and dangerous, but “fixers” can help journalists make arrangements and handle logistics during foreign assignments. WorldFixer is a new organization that’s trying to use the Internet to make it easier for journalists and other professionals to connect with fixers more efficiently. We talked to WorldFixer founder Mike Garrod about the relationships between journalists and fixers, dangers in the industry, and best practices for working with fixers.
Lessons from trying to create happier newsrooms: Some people are skeptical, but most newsrooms need it (Poynter)
Katie Hawkins-Gaar shares the lessons learned from Poynter’s Fun at Work Week, which was held earlier this month. Many people are skeptical of making work environments more fun, but Hawkins-Gaar writes that newsrooms need to become a little bit more fun: “Newsrooms don’t have a reputation for being the happiest places. We’re convinced that doesn’t have to be the case. Throughout the week, we heard from journalists who were grateful for the week and also from naysayers who didn’t buy into the idea, usually because ‘fun’ didn’t fit into their day-to-day reality and responsibilities.”
How The Globe and Mail uses article tagging to track its paid content (TheMediaBriefing)
Many news organizations use article tagging for search keywords and topics within a story, but Abigail Edge writes that there are better ways to use article tagging. At Canada’s Globe and Mail, article tags are used to indicate whether a story is behind a paywall or not, as well as for tagging sponsored content. The tags are only visible on the site’s back-end, but editorial head of digital Kevin Siu says it helps determine what stories users are reading in a particular category. Siu says: “For example, we could look at the most popular [stories behind the paywall] over a given period. That would tell us whether our subscribers are reading the stories we’re publishing exclusively for them.”
Twitter shuts down websites dedicated to saving politicians’ deleted tweets, saying tweets should not be ‘irrevocable’ (The Verge)
A network of 30 sites known as Politwoops, dedicated to preserving politicians’ deleted tweets, has been shut down by Twitter. The Politwoops sites were overseen by the Open State Foundation, which was told by Twitter: “Imagine how nerve-racking — terrifying, even — tweeting would be if it was immutable and irrevocable? No one user is more deserving of that ability than another. Indeed, deleting a tweet is an expression of the user’s voice.” The U.S. branch of Politwoops was shut down by Twitter earlier this year, but the most recent decision affects sites around the world, including the U.K., Canada, Egypt and South Korea.
The ethics of covering the Ashley Madison hack: Should the users’ privacy be respected by journalists? (Columbia Journalism Review)
Since the release of hacked data, including names, phone numbers, email addresses and partial credit card numbers, from Ashley Madison, a dating website for married adults, a variety of news outlets have covered the database. Gawker reported on Josh Duggar, New Orleans’ Times-Picayune outed a GOP executive director, and the Associated Press used IP addresses to identify users in the White House. Chava Gourarie writes that reporting on the data of private citizens that was stolen by hackers raises some ethical questions. Some issues of credibility exist, because Ashley Madison did not require users to verify email addresses. Monica Guzman, vice-chair of ethics at the Society of Professional Journalists, says: “Public is not the same as published. If you’re a journalist, you are assuming responsibility for what you publish.”
A look at how iOS ad blockers will change the mobile web (The Next Web)
When iOS 9 is released with mobile ad blockers, the mobile web as we know it is going to change, Owen Williams writes. Williams has been trying out Crystal, an experimental mobile ad blocker, and he’s found that it drastically reduces page load times on mobile. Williams provides previews of news websites loading with and without Crystal. For Bloomberg and The Verge, the page loaded with Crystal is finished loading before the page with advertising even shows on the screen. Williams writes: “The effect of using a content blocker on iOS is, to be honest, something publishers should be deeply afraid of. I don’t really care about advertising actually appearing on sites, I just care about how fast the site itself loads over a constrained connection.”
+ Wall Street Journal social media editor EMEA Sarah Marshall explains why she gets to know the youngest people she works with: “I try to have lunch with interns and new starters as fresh eyes come with new ideas. And the 23-year-olds are some of the smartest people in the organization.” (Journalism.co.uk)
The post Need to Know: Aug. 25, 2015 appeared first on American Press Institute.
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