Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Entertainment Weekly rolled out a metered paywall in May and was the first Time Inc. publication to use such a subscription model
But did you know: More paid content strategies are coming to Time Inc.’s titles (Capital New York)After testing digital subscriptions at Entertainment Weekly, Time Inc. CEO Joe Ripp says more paid content is to come across the rest of the company’s titles. Ripp says Time Inc. is developing technology for paywalls, which will be rolled out “across the board” from 2015 into early 2016. Ripp says: “We are testing various iterations to see how we can push you from an anonymous user to a registered user. Payment could simply be you sharing data with us, so we can know more about you.”
+ Noted: Bloomberg is launching a new version of its homepage, designed to “increase the density of stories” by including fewer pictures (Talking Biz News); Yahoo banner ads contained malware for a week before the issue was fixed (Digiday); Politico Media will launch on Thursday as “a publication for and about the people and institutions that shape the media industry” (@politicomedia, Twitter)
A toolkit to help introduce solutions journalism reporting methods into your newsroom (Solutions Journalism Network)
Solutions Journalism Network released a guide on Tuesday to help editors integrate solutions journalism practices into their newsrooms. Solutions journalism not only points out issues in the world, but proposes potential solutions. The toolkit was created using advice from editors who have started using solutions journalism methods, and includes a “starter guide” to help journalists who are new to the practice understand solutions journalism and how to begin using it.
How Mashable used user-generated content to create an interactive story on Syria (Poynter)
Syria is one of the most dangerous countries for journalists, leading to less news coming out of the country, but Mashable took advantage of user-generated content to get a window into the country. “Raqqa: An Inside Story” includes a longform piece and interactive that were created with verified user-generated information that tells the story of a young man in Syria and how his life in Raqqa changed as ISIS took over the city. Mashable global news editor Louise Roug says: “I would like Syrians also to see this, to see that we still cover this and still care about what’s going on.”
How the ‘right to be forgotten’ could come to the US (Washington Post)
The “right to be forgotten” could soon come to the United States, good news for teenagers who want to erase embarrassing history from the Internet but it could affect whether publishers’ content appears in Google search results. In the U.K., BBC is keeping a record of the pages Google has removed from its results “as a contribution to public policy.” Free speech advocates also say the “right to be forgotten” interferes with the principles of free expression. Emma Llansó, the director of the Free Expression Project at the Center for Technology and Democracy, says: “If we give someone the ability to meddle with someone else’s speech, we’ve crossed a line.”
Pew: Diversity in the news industry is at its lowest in smaller news outlets (Pew Research Center)
While minority journalism graduates may be less likely to find full-time jobs in journalism, Pew Research Center says the smaller outlets where journalists more likely start their careers are also the least likely to hire minority journalists. At high-circulation newspapers, Pew says minority journalists make up 20 percent of newsroom employees, but at smaller local newspapers, that number falls to 10 percent. Minority journalists are also more likely to be hit by budget cuts: Nearly 22 percent of minority employees at daily newspapers left or lost their jobs in 2014.
New York Times plans to make its mobile ads less intrusive for users (Advertising Age)
The New York Times is looking to make its mobile ads more platform-friendly by doing away with the thin horizontal banners pinned to the bottom of the mobile site, as well as the full-screen ads that appear when swiping between articles. In place of these ads, NYT will be adopting ads similar to Facebook and Twitter’s in-feed advertisements that will be tailored to the most common news-consuming times of day. Sebastian Tomich, NYT’s senior VP of advertising and innovation, says: “This is, in our eyes, actually native advertising. It doesn’t have to be long-form branded content or sponsored stories. We’re essentially here just sharing the same tools our newsroom uses to promote their content in an ad unit.”
+ Earlier: The way to stop the rise of ad blockers could just be creating better ads
The post Need to Know: Aug. 5, 2015 appeared first on American Press Institute.
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