The New York Times is looking to make its mobile ads more platform-friendly by doing away with the thin horizontal banners pinned to the bottom of the mobile site, as well as the full-screen ads that appear when swiping between articles. In place of these ads, NYT will be adopting ads similar to Facebook and Twitter’s in-feed advertisements that will be tailored to the most common news-consuming times of day. Sebastian Tomich, NYT’s senior VP of advertising and innovation, says: “This is, in our eyes, actually native advertising. It doesn’t have to be long-form branded content or sponsored stories. We’re essentially here just sharing the same tools our newsroom uses to promote their content in an ad unit.”
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from American Press Institute http://ift.tt/1IkySBF
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