Users feel cheated by advertising, Jean-Louis Gassée writes, as advertisers collect data, track users and interfere with the reading experience. Gassée says users are “being exploited — and it’s not even done nicely,” which is causing a lack of trust that publishers can’t afford. Gassée says: “Publishers who rise to condemn new (and still unproven) ad-blocking features on iOS and OS X ought to ask themselves one question: Who needs whom the most?”
The post The real issue in the ad blocker debate is that users are being exploited appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Hld19k
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