Yahoo has agreed to acquire Polyvore, a social shopping site similar to Pinterest that allows users to post fashion items, create and share outfits, and buy items online from partner retailers. Tim Peterson says the acquisition will help Yahoo sell ads as they can be linked to specific products and provide data on people’s shopping habits, which Google and Facebook are experimenting with through e-commerce as well. Yahoo Style and Yahoo Beauty both feature many products that can be bought online, and Polyvore could be integrated into that coverage as well.
The post Yahoo is buying social shopping site Polyvore, which could help link ads to sales appeared first on American Press Institute.
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