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8/4/15

Twitter is experimenting with a ‘News’ tab to make content easier to find

You might have heard: Twitter’s unreleased Project Lightning will bring curation to the platform with an editorial team curating content around events, breaking news and “anything that’s interesting”

But did you know: Twitter is experimenting with a “News” tab in its apps, which brings up a list of headlines from pre-approved publishers that are trending on the platform. When you click on a headline, a story screen appears with an image, headline, block of text from the story, and top tweets about the story. Alex Kantrowitz writes that the News tab could lower Twitter’s barrier to entry for those who don’t understand the platform: “Instead of leading with tweets, the tab introduces people to Twitter with something everyone understands: headlines. Tweets come after.”

The post Twitter is experimenting with a ‘News’ tab to make content easier to find appeared first on American Press Institute.



from American Press Institute http://ift.tt/1E63McR

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