Charlotte Agenda launched earlier this year with a simple advertising model: Instead of pursuing a large group of advertisers for display ads, it’s seeking partnerships with a handful of local and regional advertisers, an approach publisher Ted Williams describes as “a boutique offering.” The site currently only has one advertiser and is planning to offer only 15 sponsorship “seats” for the entirety of 2016. Williams says: “For a brand looking for a long-term kind of deal, we want to be the go-to place for that. If they’re looking for people to buy carpets tomorrow, they should go someplace else.”
The post Charlotte Agenda’s formula for local news success: Favor deeper partnerships over running more ads appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Urnw2c
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