Many publishers see recent moves by Facebook as an attempt to steal traffic from their sites, but Time Out London is embracing Facebook as an opportunity to collect better data on its readers. Time Out’s campaign marketing manager Fearne Atkinson says the goal of its work with Facebook is to get people more involved with the brand and build a community, which they’re trying to create through data: “The data enabled us to speak to those people who are most likely to be interested in becoming long-term users of the site. We’re keen to cross pollinate those insights and data to all the other data sources that we have to make sure we get a really clear and informed view of who we’re speaking to.”
The post Why Time Out London isn’t afraid of sharing data with Facebook: It helps them better understand who their readers are appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Umw2EW
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