As a “cleaner set of content blocking APIs” comes to mobile and desktop Safari soon, Jean-Louis Gassée writes that the publishers that will survive ad blocking will be the larger publishers who have successful paywalls in place. As for smaller publishers, Gassée says they’ll need to figure out how to get readers to pay for their content, rather than support their content by ads. Gassée proposes pay-as-you-go models for these smaller publishers, possibly with a universal transaction system that wouldn’t require separate accounts for each publisher.
+ TV networks are also feeling the effects of ad blockers: Ad blockers can eliminate pre-roll and in-show advertisements when streaming on networks’ website, leading CBS to block the blockers and Fox to explore other ways to serve marketers (Advertising Age)
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