Google’s head of creative in New York Rudi Anggono says that “declared data,” or the things you do publicly, mined from social media is meaningless. The things we do publicly on social media are easily influenced by other factors and missing the context behind our decisions, Anggono writes. For better social media data, Anggono says we should combine declared data with behavioral data, which can help confirm intent. For journalists, this means avoid inferring too much from trends you see in social media conversations, without the context of people’s intent and actual behavior.
The post Google’s head of creative on why data mined solely from social media is ‘garbage’ appeared first on American Press Institute.
from American Press Institute http://ift.tt/1NKuvV1
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