A word of warning to publishers using large interstitials pushing users to download the site’s app: Beginning Nov. 1, Google’s mobile-friendly test will penalize sites that hide “a significant amount of content on the transition from the search result page.” Sites will be penalized by losing their “mobile-friendly” status, which will likely lead to a lower ranking in search results. Sites that use the standard app install banner ads in Chrome and Safari won’t be penalized by Google.
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from American Press Institute http://ift.tt/1Umw4N8
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