Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Apple is developing News, an exclusive news service for users of its iOS devices
But did you know: Samsung is partnering with Axel Springer to develop a news platform exclusive to Galaxy devices (Engadget)
Samsung is partnering with European newspaper publisher Axel Springer to develop “UPDAY,” a news platform that will be exclusive to Samsung’s Galaxy devices. UPDAY is described as “aggregated news content platform,” with stories selected both by an algorithm and a team of news editors. A beta version is set to launch in the Google Play store on Thursday, and will initially be restricted to Galaxy device owners in Germany and Poland, countries where Axel Springer is dominant. If it’s successful, the platform may be rolled out to other markets, which could include elsewhere in Europe and the U.S., by next year.
+ Noted: Bloomberg editor John Micklethwait lays out vision for the company following layoffs: Bloomberg should become the definitive “chronicle of capitalism” and the layoffs were “about refocusing our considerable resources” (Huffington Post); Research firm eMarketer: Desktop ad spending peaked in 2013 and is dropping as mobile advertising grows (Wall Street Journal); Business Insider’s latest project “Insider” experiments with publishing direct to social, posting entire articles as status updates on Facebook and video content on Twitter (Wall Street Journal); BuzzFeed takes a distributed approach to its politics coverage with Twitter account Only Clinton Emails (@theclintonemail), which highlights “the most important, strangest, and funniest emails from the Clinton email document releases” (Poynter)
API UPDATE
Twitter and the News: How people use the social network to learn about the world
Yesterday we released a new survey in collaboration with Twitter and research company DB5 detailing how Twitter users use the platform for news and how they compare to other social media users. The study found Twitter users tend to be heavier news consumers than other social media users, and news is indeed one of the primary activities they engage in on Twitter. The report also includes API’s recommendations based on the data for how publishers can best take advantage of Twitter.
Charlotte Agenda’s formula for local news success: Favor deeper partnerships over running more ads (Digiday)
Charlotte Agenda launched earlier this year with a simple advertising model: Instead of pursuing a large group of advertisers for display ads, it’s seeking partnerships with a handful of local and regional advertisers, an approach publisher Ted Williams describes as “a boutique offering.” The site currently only has one advertiser and is planning to offer only 15 sponsorship “seats” for the entirety of 2016. Williams says: “For a brand looking for a long-term kind of deal, we want to be the go-to place for that. If they’re looking for people to buy carpets tomorrow, they should go someplace else.”
Why Time Out London isn’t afraid of sharing data with Facebook: It helps them better understand who their readers are (The Drum)
Many publishers see recent moves by Facebook as an attempt to steal traffic from their sites, but Time Out London is embracing Facebook as an opportunity to collect better data on its readers. Time Out’s campaign marketing manager Fearne Atkinson says the goal of its work with Facebook is to get people more involved with the brand and build a community, which they’re trying to create through data: “The data enabled us to speak to those people who are most likely to be interested in becoming long-term users of the site. We’re keen to cross pollinate those insights and data to all the other data sources that we have to make sure we get a really clear and informed view of who we’re speaking to.”
Why the White House hired a director of product: To make talking to the government as easy as talking to your friends on social media (Josh Miller)
The White House just hired Josh Miller as its first director of product. Miller will oversee the White House’s digital products, which range from WhiteHouse.gov to petition site We The People. Miller describes the role he’ll be taking on as an opportunity for “your government [to have] a conversation with you instead of just talking at you.” Miller founded Branch, a link-sharing startup that was acquired by Facebook in 2014, and went on to work on the development of new web and mobile products at Facebook.
+ Related: We’re hosting a summit on product management in NYC this month
Scale is crushing the business viability of local news, but it’s unclear what will fill in the holes (Nieman Lab)
Joshua Benton writes that the quest for scale is a viable business model for large news organizations. But for most smaller local news outlets, scale is an impossible goal, and there’s few sustainable methods to monetize their audiences. Benton writes: The free and open web, architected for equal access, is instead dominated by a few large media companies who, in turn, are dominated by a few large technology platforms. … And it’s entirely unclear, in that context, how most local communities — the cities and towns where we live, work, and play — will find the information they need to thrive.”
Google will soon punish mobile sites that use large interstitials (TechCrunch)
A word of warning to publishers using large interstitials pushing users to download the site’s app: Beginning Nov. 1, Google’s mobile-friendly test will penalize sites that hide “a significant amount of content on the transition from the search result page.” Sites will be penalized by losing their “mobile-friendly” status, which will likely lead to a lower ranking in search results. Sites that use the standard app install banner ads in Chrome and Safari won’t be penalized by Google.
The post Need to Know: Sept. 2, 2015 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1Urntn1
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