Micropayment startup Blendle may be in the right place at the right time, Frédéric Filloux writes. By allowing users to pay per article, Filloux says Blendle is attracting younger audiences and capitalizing upon weaknesses in the paywall model. In addition, Blendle comes at a time when “the traditional advertising model is crumbling under the pressure of programmatic buying and of the pervasiveness of adblockers.”
+ Earlier: A year after launching in the Netherlands, Blendle expanded into Germany with more than 100 partners at its launch, but there are reasons to be skeptical of Blendle’s pay-per-article model
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from American Press Institute http://ift.tt/1FS30X7
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