For the publishers who aren’t part of Snapchat Discover, finding an audience on Snapchat can be challenging. To overcome the lack of discovery methods, some publishers are depending on Twitter to send viewers to Snapchat. Publishers such as Mic and The Huffington Post have changed their Twitter avatars to custom Snapchat QR codes, which users can take a picture of and then follow the publisher’s Snapchat account. After changing its Twitter avatar in late August, Mic says its daily count of new followers has quadrupled.
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