At last week’s LION Summit for local independent news publishers, panels discussed ad-selling strategies and other revenue-generating ideas at length, but mobile strategy was missing. Laura Hazard Owen writes that’s concerning considering the growing number of people who are consuming news on mobile devices. Brian Wheeler, executive director of Charlottesville Tomorrow, says they unsuccessfully tried to crowdfund improvements for their mobile site: “We thought it would be an easy success via Kickstarter. It did not get anyone motivated to help us. It was too backroom, too infrastructure. People said, ‘I don’t think your site’s that bad on my phone.’”
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