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You might have heard: Digital publishers are trying to cope with the rise of ad-blockers, with some publishers turning to native advertising as an alternative
But did you know: Publishers are worried that even native ads are also vulnerable to ad-blocking (Wall Street Journal)
As the industry tries to figure out how to deal with ad blockers, Mike Shields writes that one common proposed solution is native advertising. However, some publishers are beginning to worry that native ads aren’t immune to ad blocking either. Shields writes that for a site like BuzzFeed, sponsored content can be blocked by an ad-blocker if the content is displayed using BuzzFeed’s publishing technology. Ben Williams, head of operations and communications at Adblock Plus, says that while native ads can be blocked, they’re generally preferable to traditional ads: “Native ads are very promising because their raison d’être is to not intrude. But they must be labeled properly as an ad. If they’re just dressed up as editorial, that’s completely deceptive and completely unacceptable.”
+ Noted: Tribune Publishing announces a long-expected buyout program (New York Times): At least 50 positions are expected to be cut from the Los Angeles Times (CNN Money) and buyouts are open to non-union employees with more than one year of service (Poynter); Daily Mail’s North America chief Jon Steinberg will step down at the end of the year, as “the company moves away from new acquisitions and partnerships to instead focus more on developing the long list of deals it entered into in the past year” (Wall Street Journal); Reporta, which was advertised as a secure app for journalists from the International Women’s Media Foundation, may not be secure and could put journalists in danger (Motherboard); Television news organizations including CNN, NBC and CBS join a coalition of news organizations to sign on to a set of best practices and safety principles to protect freelance journalists (Poynter)
How NPR’s Code Switch navigates a crowded race-and-culture beat: Push back on stories and invite the audience into the conversation (Nieman Lab)
Since Code Switch was launched in 2013 and today, digital editor Tasneem Raja says a lot has changed: Mainstream media has been forced to cover and explore race in America, challenging Code Switch to bring something new to the conversation. On how Code Switch makes that work, Raja says: “Our job is to really talk to each other and push back on our story ideas and the lenses we’re applying to these stories, and then try to invite the audience into the conversation as much as possible.”
+ Tips for doing data journalism on a budget: Know where to look for free data and work with nonprofits (MediaShift)
Trinity Mirror is exploring ways to ban users from using ad-blockers on iPhones and iPads (PressGazette)
U.K. publisher Trinity Mirror is looking into ways to ban readers from using ad-blocking software on iPhones and iPads. A Trinity Mirror executive said to The Times of London that ad-blockers are the biggest threat facing the newspaper industry today. Mirror.co.uk is the third most popular national newspaper website in the UK, attracting more than 6 million unique browsers per day.
+ Some publishers are trying to get users to turn off ad-blockers by showing them messages asking them to turn off the ad-blocker or subscribe, but those methods may not work (Digiday) and while U.K. publishers agree that ad-blocking is a threat, they haven’t reached a consensus on how to deal with them (Digiday)
The difference between networks and communities is that networks connect, while communities care (Harvard Business Review)
There’s a simple difference between networks and communities, Henry Mintzberg writes: Networks connect people, while communities care about people. Both networks and communities are essential, Mintzberg says, both in our personal lives and in business. Mintzberg writes: “We tend to make a great fuss about leadership these days, but communityship is more important. The great leaders create, enhance, and support a sense of community in their organizations, and that requires hands-on management.”
Vice’s Motherboard is turning off comments, saying ‘the problem is a matter of medium’ (Motherboard)
Vice’s Motherboard announced Monday that it will turn off its comment section. By getting rid of the comment section, editor in chief Derek Mead says it will “foster smarter, more valuable discussion and criticism of our work” in other communication channels. Mead writes there’s a stark disparity between the quality of emails Motherboard receives from readers and the comments posted on the website, suggesting that “the problem is a matter of the medium.”
+ More on ditching comments: Reddit is launching a new site called “Upvoted,” which will have a dedicated editorial team curating stories, but it won’t allow comments or voting at all (Wired)
For local independent news publishers, mobile strategy is still missing (Nieman Lab)
At last week’s LION Summit for local independent news publishers, panels discussed ad-selling strategies and other revenue-generating ideas at length, but mobile strategy was missing. Laura Hazard Owen writes that’s concerning considering the growing number of people who are consuming news on mobile devices. Brian Wheeler, executive director of Charlottesville Tomorrow, says they unsuccessfully tried to crowdfund improvements for their mobile site: “We thought it would be an easy success via Kickstarter. It did not get anyone motivated to help us. It was too backroom, too infrastructure. People said, ‘I don’t think your site’s that bad on my phone.’”
The post Need to Know: Oct. 6, 2015 appeared first on American Press Institute.
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