NYT community editor: ‘We have to treat comments as content’

NYT community editor: ‘We have to treat comments as content’ (Nieman Lab)
As more media organizations choose to get rid of the comment sections, New York Times community editor Bassey Etim says publishers need to “treat comments as content.” NYT asked commenters in a survey about why they commented, finding 40 percent of commenters believe that comments add diverse views and 36 percent believe comments are insightful or complement the article. Etim also says the survey found that most commenters prefer the comments the NYT editors choose to highlight.

+ Earlier: Our reports on how to shape the nature of the comments posted on your website; and the types of stories and comments that promote comment-section engagement

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