Vox’s seven-person engagement team leads the creation and distribution of content to the six platforms Vox publishes to, the newest of which being Snapchat Discover. While the engagement team works closely with beat reporters to package stories for social, director of programming Allison Rockey says their main “focus is to know all the social platforms in and out, to really be the ones to foster communities and make sure they are growing.” Rockey talked to Journalism.co.uk’s Mădălina Ciobanu about the ins and outs of Vox’s workflows for social publishing.
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from American Press Institute http://ift.tt/1KzDbs0
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