When Bild asked users to turn off ad-blockers, the number of people using ad-blockers on desktop declined by two-thirds

Axel Springer’s Bild took a hard approach to ad blocking when it banned all ad blockers from accessing its website, but that approach is proving to be a financial success. In October 2015, 25 percent of its users on desktop were blocking ads. After it starting asking users to turn off their ad blockers, the number of users with an ad blocker enabled on desktop declined by two-thirds to the single digits, which Bild says created 3 million more “marketable visits” each week.

+ Earlier: Forbes has seen similarly successful results, with 42 percent of its users turning off ad blockers after being asked to do so

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from American Press Institute http://ift.tt/1Um0ECu