Guardian News & Media plans to cut its costs by 20 percent, with the goal of breaking even within three years, and a key part of that plan is to expand its membership program. The revamped membership program is being called “Project 2021,” and its goal is to “double reader revenues from £30 million to £60 million.” The Guardian’s content has never been behind a paywall, but CEO David Pemsel says that idea isn’t out of the question now: “We have put membership at the heart of what we’re doing, the heart of editorial.”
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from American Press Institute http://ift.tt/1KC0Fg3
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