The percentage of ads that are technically viewable in Europe dropped from 63 percent in the third quarter of 2015 to 58 percent in the fourth quarter, according to ad verification company Meetrics. But if advertisers want higher visibility rates, they’ll have to pay more, Lucinda Southern writes. According to data from Quantcast, ads that guarantee at least 75 percent viewability cost twice as much as other ad inventory.
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from American Press Institute http://ift.tt/1QSQE30
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