Business Insider Deutschland launched in November as the eighth BI edition outside of the U.S., but Nieman Lab’s Shan Wang writes that Germany isn’t been the easiest place for expansion: Financial Times’ German spin-off folded in 2012, and there’s been a flood of other Millennial-focused publications moving into Germany, including BuzzFeed. Wang writes: “If the Business Insider diet of readable stories laid out over videos and GIFs and listicles was still rare when it was contemplating its entrance into the German market, it’s not such a novelty now.”
The post Business Insider Deutschland is doubling its staff and expanding its original reporting, but can BI’s type of tech reporting take off in Germany? appeared first on American Press Institute.
from American Press Institute http://ift.tt/1SLHKYP
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