You might have heard: Facebook’s algorithm is largely a mystery to publishers, but it’s been making tweaks to make the news feed more relevant to users, such as adding a tool that lets users choose what appears at the top of their feed and prioritizing friends’ posts over publishers’
But did you know: Facebook says it’s making some changes in how stories are selected for users’ news feeds. Facebook says it conducted a representative survey of 1,000 people to see what kind of content they actually want to see in their news feed. It will be using the results from that survey, in combination with the kinds of actions people take on a post (such as liking, sharing, commenting), to determine where stories appear in the news feed. Facebook says some publishers may seen an effect on their referral traffic as a result: “Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their news feed.”
+ In other Facebook news, Facebook is adding emoji reactions to posts, which Porter Bayne writes has implications for publishers: “If you must optimize your content to get a like (or a smiley or an angry face) to improve distribution, and certain kinds of content gets more likes, then the content can start to look the same. … We need publishers to have their own unique voice, and community, and perspective. And so, our filters need to be just as unique.” (Antenna)
The post Facebook says it’s using feedback from user surveys to select stories to show in the news feed, which may have an effect on some publishers’ referral traffic appeared first on American Press Institute.
from American Press Institute http://ift.tt/23GJ8iC
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