“Autoplay absolutely makes sense when the consumer mindset is about checking out different things,” says Horizon Media’s SVP and managing director of digital Charlotte Cochrane about autoplay video on Facebook. But in other contexts, Cochrane says autoplay video doesn’t make as much sense: “When it’s distracting the consumer or preventing them from getting the content they want, it doesn’t.” Many publishers use autoplay video on article pages, but the user’s mindset for video isn’t quite as clear in those contexts.
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from American Press Institute http://ift.tt/1PP4bFh
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