Facebook suggests mobile users could be just as valuable as desktop users, but local publishers are still catching up

You might have heard: According to Breaking News’ Cory Bergman, the traditional narrative of trading print revenue for significantly smaller revenue from mobile may no longer be true

But did you know: Facebook’s year-end report for 2015 showed that engagement and revenue per user is trending higher as more of its audience shifts to mobile, which Cory Bergman says is evidence that mobile users are worth much more than many predicted. But in the world of news publishers, mobile value isn’t quite there yet: While The New York Times says that mobile makes up 22 percent of its digital audience, Rick Edmonds reports that a regional publisher is only seeing mobile ad rates at $3 per 1,000 impressions, with mobile ad revenues only making up 1 percent of total revenue.

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from American Press Institute http://ift.tt/20qu1p7