You might have heard: As many as 45 million people in the United States use an ad blocker, and publishers such as Forbes and The Washington Post are responding with clever tactics and messaging to get readers to turn their ad blockers off
But did you know: With more than 1 in 5 of its users using ad-blockers, Wired will soon offer an ad-free version of its website. Readers will be able to pay $3.99 for four weeks of ad-free access to Wired’s website. Users who do not want to pay will have to turn their ad blocker off to access Wired content. In areas of Wired’s website where ads would normally appear, head of product and business development Mark McClusky says will likely feature more content and articles.
The post For $3.99 for a 4-week subscription, readers will be able to buy ad-free access to Wired’s website appeared first on American Press Institute.
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