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You might have heard: E-commerce is booming and publishers are looking for ways to get in on the action, including strategies such as monetized gift guides and including purchasing options in news apps
But did you know: To make the most of its paper-delivery business, Gannett could enter the parcel-delivery business (Wall Street Journal)
With a fleet of delivery trucks and paper carriers, Gannett is considering entering the parcel-delivery business and has even held talks with Amazon, Laura Stevens and Lukas I. Alpert report. But as Stevens and Alpert write, starting to deliver packages could create some complications for Gannett: If Gannett delivers a significant number of packages, it could lose some tax breaks. After discovering that those tax breaks amounted to millions of dollars per year, Tribune Publishing scrapped a similar idea after testing package delivery with Amazon.
+ Noted: After relaunching internationally last month, Politwoops returns to the U.S. just in time to archive politicians’ deleted tweets in the 2016 elections (The Verge); Newsweek is dropping its metered paywall, but it will keep digital subscriptions and make some content available only to subscribers (Advertising Age); Storyful managing editor Aine Kerr is named Facebook’s manager of journalism partnerships (Storyful); Emails between a Hillary Clinton aide and former Atlantic editor Marc Ambinder detail specific wording to be used in articles in exchange for early access to a speech in 2009 (Gawker); Weekly print newspaper The Boston Currant will end publication after its owners lost a wrongful termination lawsuit brought by a former employee (Boston Globe)
How Vox is using live video on Facebook for explaining the election (Digiday)
Facebook’s live video feature is still relatively new, and news organizations are still experimenting with the best ways to use it. Vox has broadcasted live videos of Ezra Klein explaining the differences between Bernie Sanders and Hillary Clinton and what it would mean for the U.S. if either are elected. Director of programming Allison Rockey says Vox will likely do more live in-the-field reporting on the election, as well. Rockey says: “Strategically, [Facebook] is a great place for live video because you already have a built-in audience there who you know likes your content.”
Vice UK staff move to unionize, aiming to improve salary transparency and job security (Guardian)
The staff of Vice UK is moving to unionize with the National Union of Journalists, joining their U.S. colleagues who unionized in 2015 with the Writers Guild of America. The U.K. staff is calling for a “fair and transparent system” for pay and benefits and an improved system for employee contracts to create more job security. An announcement from the staff says: “We enjoy working at Vice. We appreciate our creative freedom. We also believe organising our workplace is the best way to keep pushing journalistic boundaries while allowing all staff to share in the success of the company.”
To get the most out of ‘big data,’ companies need to develop the right metrics and identify key opportunities from the data (Harvard Business Review)
“Big data is emerging as a corporate standard,” and we’re entering a maturity stage for big data, NewVantage Partners CEO Randy Bean writes. To get the maximum value from big data, Bean says companies need to first develop the right metrics to track. Once you have the correct metrics in place, Bean says companies should be prepared to find opportunities within that data and change the culture of their business as a result.
Micropayments won’t solve ad blocking because consumers dislike them (Digiday)
As ad blocking continues to rise, many are looking to micropayment models as a potential solution. But The Economist’s deputy editor Tom Standage says there’s little chance of micropayments solving the ad blocking problems, because consumers don’t like micropayments: “They dislike the cognitive load of having to decide whether to click and pay, and they dislike being nickel-and-dimed. Whenever people start to talk about micropayments again (as they do every few years) I tell people to go and read this essay [written by Clay Shirky in 2000], and ask whether the new thing being talked about — iTunes, Blendle, Bitcoin — addresses the fundamental problem.”
The New York Times launches a new email newsletter targeted to college students (New York Times)
The New York Times’ newest email newsletter aims to help college students “through their next steps, both professional and personal, in a way that doesn’t come across as prescriptive.” Called “The Edit,” the newsletter will be sent out every other week and will include content curated around academic majors, as well as popular stories on social media and other stories of interest to college students. The first edition of The Edit included stories on Bernie Sanders, study abroad programs and beer ads.
+ As Serial covered the story of convicted killer Adnan Syed, it became a part of the story itself and is even now playing a role in Syed’s latest hearing (Washington Post)
+ A helpful (and entertaining) guide to learning how to use Snapchat like a teenager, including tips such as how to get more space for text on your Snapchats and how to submit your own geofilter to Snapchat (BuzzFeed)
The post Need to Know: Feb. 10, 2016 appeared first on American Press Institute.
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