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2/1/16

How Facebook is capturing campaign ad budgets by offering a special program for targeting messages to individual voters

If you live in northeast Iowa and happened to give Ted Cruz’s campaign your email address sometime in the last few months, you’re likely seeing ads in your newsfeed that criticize Donald Trump’s “New York values” in comparison to “ours” in Iowa. To achieve these highly targeted ads, campaigns can upload their email lists and voter files, which Facebook then matches with users’ profiles. The Guardian reports that as much as $10,000 per day is being spent on the targeted ads.

+ In addition to Facebook, the presidential candidates are focusing heavily on digital ads elsewhere on the Internet too: Cruz’s campaign is spending as much as 20 percent of the campaign’s ad budget on digital (Wall Street Journal)

The post How Facebook is capturing campaign ad budgets by offering a special program for targeting messages to individual voters appeared first on American Press Institute.



from American Press Institute http://ift.tt/1P9luBw

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