Many publishers are in the “awkward adolescent stages of data adoption,” Lucinda Southern writes, but because Financial Times has had a paywall since 2007, it’s had a head start. FT’s 30-person data team is focused on customer analytics and research, and chief data officer Tom Betts says the team helps make engagement a company-wide focus: “It aligns everyone in the company to all pull in the same direction. The marketing team is driven to support the newsroom and, at the same time, support their own targets.”
The post How Financial Times’ data team makes engagement a priority for the entire company appeared first on American Press Institute.
from American Press Institute http://ift.tt/1o9OWRl
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