Instagram began running its first 60 second ads yesterday with T-Mobile and Warner Brothers. Its time limit for video ads was previously 30 seconds, and it hasn’t changed the 15-second limit for users. With Instagram’s 400 million active users, Josh Constantine writes that Facebook is getting serious about monetizing Instagram and specifically going after TV ad dollars with the longer video ads.
The post Instagram starts running 60-second video ads, but users’ video length limit remains 15 seconds appeared first on American Press Institute.
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