How to decide what social networks to adopt

With a flurry of new social networks popping up all the time, how do news organizations choose what networks are worth a try? Ren LaForme lays out five questions to ask yourself before trying out a new social network, including: Does your audience use it, will it be around in a year, and does it offer something that other social networks don’t?

+ Earlier: Our best practices for reaching Millennial readers include engaging readers on the platforms they populate

The post How to decide what social networks to adopt appeared first on American Press Institute.

from American Press Institute http://ift.tt/1PZDFMO