Opportunity resides along the edges, Alan Lewis and Dan McKone write, or the borders between what your business does and what it doesn’t do. Lewis and McKone say there’s typically three kinds of “edges” framing a business: the boundary between the business and the customer, the points where the customer relationship currently begins and ends, and the edges around intangible assets like user data that could be valuable in other ways. Lewis and McKone write: “The approach is to look beyond the core business to near-field offerings, where the most leverage (and, importantly, the least risk) resides.”
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from American Press Institute http://ift.tt/23GJ828
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