Curbing the use of ad blockers is in the best interest of online publishers who depend on advertising for income. But Joshua Brustein writes that some publishers are hesitant to do anything about ad blocking for a fear of upsetting users. According to research by MediaRadar, only 4 percent of large online publishers (as ranked by comScore) are taking any visible action to prevent people from using ad blockers.
+ Facebook acknowledges that it’s starting to worry about ad blockers: It noted ad blockers in its annual 10-K filing for the first time, saying that ad blockers have had an effect on revenue from “from time to time” (Business Insider)
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from American Press Institute http://ift.tt/23GJ823
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