Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: BuzzFeed reported Friday that Twitter would introduce an algorithmic timeline this week (BuzzFeed), sending the Twitter community into a frenzy
But did you know: Twitter CEO Jack Dorsey said Twitter never planned to introduce a reordered timeline this week, but leaves the possibility for some timeline changes open (Twitter)
In a series of tweets responding to reports that Twitter timelines would be reordered this week, Jack Dorsey tried to calm users’ fears. Dorsey said that Twitter “never planned to reorder timelines” this week. Dorsey also added that Twitter is “going to continue to refine [the timeline] to make Twitter feel more, not less, live” and “Twitter can help make connections in real-time based on dynamic interests and topics, rather than a static social/friend graph.”
+ The Verge reports that there will be a redesigned Twitter timeline, but users will be able to opt out of the new timeline (The Verge)
+ Noted: Former publisher, president and CEO of The Star-Tribune Keith Moyer is named editor of the Las Vegas Review-Journal (Poynter); The Conversation is planning to expand across the U.S. by adding editors in Atlanta and the Bay Area after 19 research universities signed on as “founding partners” (Nieman Lab); The Wall Street Journal says Japanese messaging app Line is its fastest growing platform, reaching 2 million followers after launching its channel 15 months ago (Digiday); The New York Times created a Slackbot that sends questions from users straight to the newsroom (Nieman Lab)
9 habits that lead to success on social media (The Media Online)
For success on social media, Amanda Patterson says news organizations need to be constantly adjusting to how social media is changing. Patterson outlines nine behaviors to help social media managers and anyone interested in revamping their own personal social media brand to develop that kind of mindset, including making a plan and setting goals for your social media presence, don’t automate all of your posting, and engage with your followers before trying to sell them something.
+ Poynter has more social media strategies for news organizations, including why you should be generous in your commenting habits and why you should ask your audience more questions (Poynter)
A Financial Times columnist says she was warned by an advertiser about harming ‘relationships with advertisers’ (PressGazette)
A column in the Financial Times that made joke about Hewlett Packard Enterprise’s chief executive prompted an email from Hewlett Packard Enterprise’s chief marketing and communications officer Henry Gomez, FT columnist Lucy Kellaway says. In the email, Gomez said: “FT management should consider the impact of unacceptable biases on its relationships with advertisers.” Kellaway published an open response to Gomez, saying, “It is my editors’ steadfast refusal to consider the impact of stories on advertisers that makes us the decent newspaper we are.”
LinkedIn is shutting down its ad network just a year after launching it (Advertising Age)
Following in the footsteps of Facebook and Google, LinkedIn began letting advertisers use its data to target ads to people outside of LinkedIn in February 2015. Now, LinkedIn is shutting down its ad network because the company believes the cost of growing the network will offset any potential profits. LinkedIn says it will use the technology behind the ad network to target its sponsored content into users’ news feeds, similar to how Facebook and Twitter insert ads in feeds.
Why Billy Penn’s website isn’t necessarily designed to lead to ad impressions and clicks (Columbia Journalism Review)
“I say [Billy Penn is] reader-first, and people laugh at that because it sounds so much like Jeff Jarvis, Jay Rosen, media-guru crap. But no, it’s big business,” Billy Penn CEO Jim Brady says. “We always go back to whether we want to monetize the reader on this visit, or monetize them over a lifetime. If you literally don’t care about the reader coming back to the site, you can just load every page with auto-play videos.”
+ More insights from what Billy Penn is doing in Philadelphia: It’s building an audience from scratch by developing the right editorial voice and determining what metrics to look at, and Brady says Billy Penn has an advantage over traditional news outlets because of a conscious effort to sound less like a journalist
Forbes is guaranteeing advertisers that its native ads will work by offering them their money back if they don’t (Digiday)
As the native ad market gets more crowded, advertisers are starting to look for more proof that their native ads are working, Lucia Moses writes. Forbes is guaranteeing its native advertisers their money back if they don’t see a rise in one of four metrics, including awareness, favorability, recall and purchase intent. To get the money-back guarantee, advertisers have to spend $250,000 in native and display ads over 60 days, and advertisers can pick what tool is used to measure the ad campaign’s impact.
The post Need to Know: Feb. 8, 2016 appeared first on American Press Institute.
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