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You might have heard: As many as 45 million people in the United States use an ad blocker, and publishers such as Forbes and The Washington Post are responding with clever tactics and messaging to get readers to turn their ad blockers off
But did you know: For $3.99 for a 4-week subscription, readers will be able to buy ad-free access to Wired’s website (Bloomberg Business)
With more than 1 in 5 of its users using ad-blockers, Wired will soon offer an ad-free version of its website. Readers will be able to pay $3.99 for four weeks of ad-free access to Wired’s website. Users who do not want to pay will have to turn their ad blocker off to access Wired content. In areas of Wired’s website where ads would normally appear, head of product and business development Mark McClusky says will likely feature more content and articles.
+ Noted: New Las Vegas Review-Journal editor Keith Moyer says the Adelson family has assured him it “will never inject itself in the news-gathering process” (USA Today); Al Jazeera America will end its digital operations on Feb. 26, though TV operations will continue through April 12 (Politico Media); Viacom signs a deal to sell advertising on Snapchat’s behalf (Wall Street Journal); The New York Times is no longer using Flash for its videos, using HTML5 on desktop and mobile browsers (New York Times); A new tool from The Washington Post, called “Bandito,” optimizes articles for clicks: Editors create different versions with varying headlines, images and teaser text, and Bandito then detects which version readers are clicking on more (Wall Street Journal)
How to responsibly report on the Zika virus — and avoid scaring readers (Poynter)
Reporters don’t set out to scare readers when reporting on subjects such as the Zika virus, but Al Tompkins writes that “shoddy” coverage can lead to panic on the part of readers. Tompkins’ advice for reporting on the Zika virus in a responsible way includes writing stories that recommend action but don’t require it, basing stories in statistics rather than anecdotes, and focus on stories about prevention.
+ Social media managers everywhere rejoice: Instagram now lets you switch between multiple accounts (The Verge) and here’s how you can set up and manage multiple accounts (Buffer Social)
Ad viewability is falling in Europe, and advertisers will need to pay more if they want higher viewability (Digiday)
The percentage of ads that are technically viewable in Europe dropped from 63 percent in the third quarter of 2015 to 58 percent in the fourth quarter, according to ad verification company Meetrics. But if advertisers want higher visibility rates, they’ll have to pay more, Lucinda Southern writes. According to data from Quantcast, ads that guarantee at least 75 percent viewability cost twice as much as other ad inventory.
How managers can build and preserve trust with their staff (Poynter)
Managers can’t just say, “You can trust me,” and gain the trust of their employees; trust has to be earned, Butch Ward writes. Among Ward’s advice for managers to build and maintain trust with their staff: Let your staff know what your values are and follow through on them, be transparent about your decisions, and provide employees with a balanced amount of positive and negative feedback.
Mathew Ingram: Twitter’s algorithm is problematic because it will control what people see (Fortune)
Though Twitter may not be rolling out an algorithmic timeline this week, it’s likely that timeline changes will be coming in some form soon. With an algorithmic timeline, Mathew Ingram says Twitter is at risk of imposing biases: “By definition, algorithmic filtering means that you are not the one who is choosing what to see and not see. A program written by someone else is doing that. And while this may be helpful — because of the sheer volume of content out there — it comes with biases and risks, and we shouldn’t downplay them.”
+ The not-so-hidden costs of platform publishing: More staff may need to be hired to support growing workloads, especially for labor-intensive platforms such as Snapchat, and publishers may forgo ad revenue in other areas (Digiday)
New York Times’ Express team shows how much readers are in control of news now (New York Times)
The New York Times Express team is a product of a new reality in journalism, Margaret Sullivan writes: “The Times can no longer just decide, high on its mountaintop, what is news.” NYT senior editor Patrick LaForge says the Express team starts crafting stories when a topic starts gaining traction on social media, resulting in coverage of events that the NYT may not have paid attention to decades ago. LaForge says: “The reader controls the news agenda much more than 30 years ago.”
+ In other news from NYT: The New York Times is launching a Spanish-language website based in Mexico City and targeting Latin America with an audience estimated at 80 million (Nieman Lab) and user experience research lead Juliette Melton explains how the team used design research to launch The New York Times en Español (Medium)
The post Need to Know: Feb. 9, 2016 appeared first on American Press Institute.
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