Journalists can not only establish a brand for their newsroom on Periscope, Lizzie Jespersen writes, but also a brand for themselves. Jespersen outlines some best practices for establishing a brand for both yourself and your newsroom on Periscope, including starting out with topics you’re already comfortable with, use Periscope as part of your reporting, and plan out some broadcasts ahead of time.
+ More on how to use Periscope for news: USA Today found that compelling broadcast descriptions and interacting with commenters were key to a successful broadcast
+ Earlier: How The Washington Post live-streamed the creation of a sports page on Periscope; How a German reporter used Periscope to tell the story of Syrian refugees
The post Tips for establishing a brand on Periscope appeared first on American Press Institute.
from American Press Institute http://ift.tt/1LE7RZE
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