While ad blockers market themselves as a way to speed up web browsing and avoid data trackers, Julia Greenberg writes that ad blockers are also making money off advertisements. AdBlock Plus, for example, runs an “acceptable ads” program where some ads that meet certain criteria will be shown if the publisher displaying the ad is willing to share some of the revenue. Another ad blocker, Ghostery, blocks all advertisements and trackers, but makes money by collecting anonymized data on what those trackers are picking up, and selling the data to other companies.
The post Ad blockers make money off ads and user tracking, too appeared first on American Press Institute.
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