Just six months after its launch, Lena Dunham’s email newsletter Lenny Letter is boasting some impressive numbers: The email newsletter has 400,000 subscribers and a 65 percent open rate, while the Lenny Letter website received 600,000 unique visitors in February. Nieman Lab’s Laura Hazard Owen writes that Lenny would have received a fair amount of attention no matter what, but that’s enhanced by the fact that Lenny is both substantive and original.
+ More on email newsletters: Facebook is letting publishers test collecting email newsletter sign-ups in Instant Articles (Digiday)
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