At its launch, Snapchat promised Discover would be “a storytelling format that puts the narrative first” from “world-class leaders in media.” But a year after Discover’s launch, Logan Hill says that isn’t proving to be true. Snapchat Discover stories are entertaining, Hill says, but he questions if they’re really informing viewers: “On Snapchat, outlets like People and CNN often come off as parents trying to make conversation in the minivan on the way home from soccer practice, trusting SEO metrics like it’s their GPS.”
The post ‘After months watching Snapchat’s irresistible Discover stories, I am everything but informed’ appeared first on American Press Institute.
from American Press Institute http://ift.tt/21VNl3G
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