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You might have heard: Ad blocking is an increasing concern for publishers, but some publishers and studies are finding that people will turn off the ad blockers when asked to do so
But did you know: IAB released a guide for publishers on ad blocking, with six potential tactics for combating ad blockers (Advertising Age)
In response to the rising threat of ad blockers, the Interactive Advertising Bureau has released a guide for publishers on how to combat ad blockers. The guide includes six potential strategies for how publishers can respond to ad blockers, including paying ad blocking companies to whitelist sites and revenue sharing with readers. IAB also suggests making a “D.E.A.L.” with readers to turn off blockers, with “D.E.A.L.” standing for detecting ad blockers, explaining the value exchange, asking for changed behavior and then lifting restrictions.
+ The New York Times is testing a few approaches to ad blockers, including asking users to turn off ad blockers or sign up for a digital subscription (Advertising Age)
+ Emily Bell: As ad blockers affect revenue and distributed platforms gain more power, the industry needs more debate and wider discussion about what the future of the news industry holds (Columbia Journalism Review)
+ Noted: WordPress introduces a plug-in to help publishers post articles as Facebook Instant Articles: The plug-in generates a feed of posts formatted to be used as Instant Articles (Wall Street Journal); Condé Nast will open an Austin, Tx., office this summer focused on digital media, hiring software engineers, product managers and designers (Austin American-Statesman); The controversy between Apple and the FBI has implications for journalists, because most news organizations have not encrypted the flow of information in and out of newsrooms (Poynter)
Washington Post: Our competitors aren’t NYT or CNN, they’re Netflix and Hulu (Journalism.co.uk)
As The Washington Post tries to develop a new national audience, director of product Julia Beizer explains why the newspaper doesn’t think of its competitors as other news organizations when defining who its audience is: “Our biggest competitors these days aren’t The New York Times or CNN. They are Hulu, Netflix and any place a user might spend their time.” Beizer also talks about how the Post is approaching building that national audience, setting audience goals and measuring their success.
Cautiously seeking scale, Financial Times plans to make its paywall ‘leakier’ with content on platforms (Digiday)
After making more articles available to read to users coming from social media last spring, the Financial Times will make articles from distributed platforms including Apple News and Google AMP available to users free of charge. Business to consumer global managing director Jon Slade says the idea behind making the paywall “leakier” is letting more people sample FT’s work and get into the habit of reading FT: “We could [triple] our traffic overnight if we made all our journalism free to access, but we’re interested in the quality of the visits. Everything we do is driven by analytics, and we need to reach people on social platforms in thoughtful ways.”
+ Earlier: In September, FT dropped its paywall for 24 hours in an effort to attract more subscribers and opened a small leak in its paywall earlier that summer for users visiting from Twitter
The downside of Slack at work: ‘Group chat is like being in an all-day meeting with random participants and no agenda’ (Medium)
Group chat apps for the workplace such as Slack and Hipchat have some major advantages when it comes to improving workflows and internal communications, but Jason Fried writes that these apps also have their issues when used improperly. The potential downsides, Fried writes, include creating a culture where everything needs to be handled ASAP, a fear of not having a say if you’re not paying attention all the time, and mental fatigue from following the group chat all day.
With a lack of female foreign correspondents, the world is being portrayed through a predominantly male lens (The Atlantic)
A predominantly male field of foreign correspondents has an impact on the stories reported, The Fuller Project for International Reporting’s Christina Asquith writes. Even as more women break into the field, male correspondents are recognized for their work two and a half times more often than their female colleagues, Asquith says. She writes: “How journalists portray the world has real consequences, and the world is being portrayed through a male lens. … When this male-dominant reporting happens in countries where women already lack a sturdy platform from which to speak, the media perpetuates a cycle of invisibility, reinforcing rather than challenging all-male power structures.”
‘After months watching Snapchat’s irresistible Discover stories, I am everything but informed’ (Medium)
At its launch, Snapchat promised Discover would be “a storytelling format that puts the narrative first” from “world-class leaders in media.” But a year after Discover’s launch, Logan Hill says that isn’t proving to be true. Snapchat Discover stories are entertaining, Hill says, but he questions if they’re really informing viewers: “On Snapchat, outlets like People and CNN often come off as parents trying to make conversation in the minivan on the way home from soccer practice, trusting SEO metrics like it’s their GPS.”
The post Need to Know: Mar. 8, 2016 appeared first on American Press Institute.
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