As The Guardian attempts to reduce its budget by 20 percent with the goal of breaking even within three years, editor Katharine Viner says she wants to persuade more readers to become paying “members,” but insists that a paywall will not be part of that strategy. Speaking at the British Library in London Tuesday, Viner said: “People say to me all the time, ‘How can I give you money, I feel guilty that I read you so much, I watch your videos all day long, but I don’t pay you any money — how can I give you money?’ We want to help them out with that desire and turn them into members and come up with a membership proposition that is really appealing to them.”
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from American Press Institute http://ift.tt/1VQo2J7
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