In Nieman Lab’s roundup of how news organizations are covering the 2016 elections, Boston Globe social media director Matt Karolian says the Globe is experimenting with live streaming as a way to cover the election. Instead of using a platform such as Periscope or Facebook live video, Karolian says a simple live stream on the Globe’s website garnered over 30,000 live viewers who watched for 10 minutes. And because the live stream was happening on the Globe’s website, those viewers clicked on the Globe’s election results page more than 9,000 times. Karolian says: “This was a big win for us: It was major in terms of reach and engagement, while costing almost nothing to do.”
+ More on covering elections: A new tool from the AP, Twitter and Google called AP Election Buzz lets you track Google search interest and Twitter discussion of presidential candidates and election issues over time (Wired)
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