On paper, the pairing of the New Yorker and Snapchat seems like a strange one, Ricardo Bilton writes. While the New Yorker has built its reputation on long articles and literary criticism, it’s using Snapchat to focus on its visual elements, such as the magazine’s cover and cartoons. But the New Yorker is having to adapt its voice for Snapchat, NewYorker.com editor Nick Thompson says: “We’re not going to be telling a 20,000-word story on Snapchat, but the same things that inform those stories will inform how we approach that platform. We’re trying to take what’s essential to our brand and bring it there.”
The post In adapting its brand to Snapchat, how the New Yorker is adapting its voice for the platform appeared first on American Press Institute.
from American Press Institute http://ift.tt/1RDgCYD
0 التعليقات:
Post a Comment