Snapchat adds a web player for Live Stories, the first time that Snapchat content has been made available outside of the app

You might have heard: One of Snapchat’s biggest challenges is that it’s difficult to find content on the platform, which may mean Snapchat is missing out on revenue

But did you know: Snapchat quietly updated its website Sunday evening to make the Oscars Live Story available on the web. While it’s unclear whether all Live Stories will be available on the web, Sunday marks the first time that Snapchat has officially made its content available outside of the app. As Jacob Kastrenakes writes, making Live Stories available on the web is a smart move for Snapchat: If Live Stories are viewable on the web, it will be easier to share a story with others, which could lead to more people visiting the app itself.

+ Some Snapchat Discover publishers have exclusive deals to sell their own ads, but Snapchat could take power away from those publishers as it wants to sell ads based on audience and give advertisers the ability to buy ads for audiences bigger than what one single publisher may bring in (Digiday)

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from American Press Institute http://ift.tt/1L1ZtbG