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You might have heard: Publishers are growing increasingly concerned about ad blocking, and some say better advertising or asking users to turn off their ad blockers could be the solution
But did you know: Neither better advertising nor soft approaches may be the answer to ad blocking (Digiday)
At its WTF Ad Blocking event in the U.K., Digiday rounded up publishers to discuss what they’re doing about ad blocking. Sharing its lessons from the event, Lucinda Southern writes that publishers seemed to think that neither better advertising nor soft approaches politely asking users to turn off ad blockers may be the solution. While ad blocking may be the result of bad advertising, Bild managing editor Stefan Betzold says publishers making better ads won’t address the cause, because bad ads elsewhere around the Internet will still prompt users to install the blockers. What publishers are finding to work, however, is more aggressive approaches to getting users to turn off their ad blockers, giving users the option of either turning it off or not accessing the content at all.
+ Noted: Gannett’s USA Today Network will launch a regularly scheduled virtual reality show this spring, called “VRtually There” and covering topics including politics, sports, technology and finance (Wall Street Journal); Univision launches the first U.S. fact-checking project in Spanish Detector de Mentiras (Lie Detector), and starts off by live fact-checking Wednesday’s Democratic debate (Poynter); The New York Times is launching a TV vertical called “Watching” and expanding its health section “Well” (Digiday)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes the latest PolitiFact state affiliate, why “Ghostbusters” is surprisingly factually sound, and an examination of the size of Donald Trump’s hands.
How smaller screens on mobile present new interactive opportunities (Nieman Lab)
Desktop lends itself to beautiful, expansive visual experiences that may not always translate well to mobile, Nieman Lab’s Shan Wang writes. But mobile presents interactive opportunities of its own, as long as you aren’t thinking of it as a smaller, simplified version of a desktop. The Wall Street Journal’s global head of visuals Jessica Yu says: “There can be rich opportunities that come with these devices: the gyroscope that senses tilt and movement, easier geolocation, the built-in camera.”
+ A basic guide for journalists on cybersecurity and protecting themselves online, including how to securely transfer files and how to make encrypted phone calls on a cell phone (Medium)
Journalists are increasingly prevented from covering the migration crisis by being barred from anti-migration rallies and refugee camps, CPJ says (Committee to Protect Journalists)
As the migration crisis has become one of the most important stories in Europe, the Committee to Protect Journalists says that journalists are increasingly being prevented from covering the story. Journalists have been banned by some European governments from entering refugee camps or transit centers, as well as ordered away from such areas by police. A report released in January by the European Centre for Press and Media Freedom listed 49 attacks against the press in 2015 in Germany, many of which occurred during anti-migration rallies.
+ The Economist unveils its rebranded and relaunched lifestyle title 1843, which was previously called Intelligent Life (WWD)
An argument for why you should disclose your salary to your co-workers: It will lead to greater fairness in pay (Harvard Business Review)
David Burkus, professor at Oral Roberts University and author of “Under New Management,” says salary transparency will lead to more fair pay. Employees will know what everyone else makes, which Burkus says makes it easier for people to know what it takes to move up the ladder. In Harvard Business Review’s Ideacast podcast, Burkus explains how salary transparency can be beneficial for both employees and employers.
+ Putting numbers to pay inequality in journalism: Male Dow Jones employees earn an average of 13.5 times more than female employees at the same level, and even earn slightly more than women who have been in the job two times as long as they have, the union representing journalists at Dow Jones says (Washington Post)
Should newspapers make money off mugshot galleries? (Fusion)
Many local newspapers’ websites included photo galleries of mugshots, and most of those websites are making money off those mugshots, Fusion reports. Fusion analyzed 74 U.S. newspapers, most of which were owned by Tribune Publishing or McClatchy, and found that 40 percent of those newspapers publish mugshot galleries. But the business model of making money off mugshot galleries presents some ethical concerns, says University of Nebraska at Lincoln journalism professor Matt Waite, who previously worked at the Tampa Bay Times: “We immediately recognized that we’re basically creating a digital scarlet letter here, and we’ll be the first result in Google for anybody’s name, anytime, ever. And none of us were comfortable with that.”
+ In the Hulk Hogan vs. Gawker case, University of Florida journalism professor Mike Foley testifies that there was “no question” that Gawker violated the SPJ code of ethics, but SPJ responds by clarifying that journalists cannot be legally bound to its code of ethics: “In 2009, we added an explicit disclaimer saying that it was not legally enforceable. It doesn’t establish a standard of care for journalists” (Politico Media)
Slate’s Keith Hernandez: Going all-in on platforms isn’t feasible for most small and mid-size publishers (Digiday)
How publishers should interact with platforms is a hot topic right now, with many thinking that publishers should go all-in. But Slate president Keith Hernandez says that’s simply not practical for most small and mid-size publishers. Hernandez says Slate, which has 115 employees, has to make choices about which platforms are the best fit for them, rather than trying to be everywhere at once. Hernandez says: “We’d love to be all-in, but being all-in comes with costs. Facebook Instant Articles and Google AMP are engineering costs. When you look at something like Snapchat, there’s high friction costs to build a team of eight to 12 people who are going to have to work on creating original content for Snapchat.”
+ The Student Press Law Center relaunched its Active Voice campaign this week, simultaneously releasing research that found that female high school journalists are disproportionately censored and more likely to self-censor than male high school journalists in schools (The Active Voice)
FOR THE WEEKEND
+ Research on what gets people to share a social media post: They need to trust it, and that trust is perceived differently for different kinds of news outlets (Contently)
+ Is Facebook swallowing journalism, as Emily Bell says? Maybe, but The Washington Post’s Emilio Garcio-Ruiz says it’s not a sin to embrace the new realities of journalism (News Entrepreneurs)
+ Ken Doctor on The New York Times’ reinvented Page One: “For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium. … We also feel something we rarely have felt with digital newspaper products: playfulness.” (Nieman Lab)
+ Former Washington Post managing editor Phil Bennett says that journalism is falling short in civic engagement, due to the shift to digital: “We all know that journalism needs perspective and distance … but it’s also true that the closer that journalism gets to the lives of people, the better it becomes” (Shorenstein Center)
The post Need to Know: Mar. 11, 2016 appeared first on American Press Institute.
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